This pencil is designed for your busiest days, offering a smooth, reliable hold that stays put from your morning coffee until your final evening meeting without any smudging.
Rated 4.9/5 by 1409 happy customers
Persona 24HR Waterproof Eyeliner Pencil
Reliable all-day definition
Keep your look flawless from that first meeting until you finally head home.
R43.69
ZAR
R34.95
ZAR
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20%
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"The formula feels creamy and comfortable around my eyes. I also love that it's vegan and cruelty-free."
"Great pigmentation! You don't need to keep going over the same area to get a bold line."
"This has become part of my everyday makeup routine. Easy to use and stays put!"
"I love the waterproof formula. It holds up really well throughout the day."
SEE IT IN ACTION
Find your steady look.
Experience complete comfort knowing your makeup stays put from morning until you head home.
Week 1
Seamless Application
The creamy texture glides across your lid without any pulling so your morning routine feels easy.
Week 2
Reliable All Day Wear
Go through your busiest meetings and commute without ever needing to check your reflection or worry about smudges.
Week 3
Versatile For Every Style
Whether you prefer a soft line or a smokey effect you have the freedom to define your look.
Week 4
Confidence That Stays Put
Feel grounded and polished knowing your eyeliner stays exactly where you placed it until the day is done.
Based on 1409+ Trusted Reviews
Loved by busy professionals everywhere
Join our community of thousands who rely on smudge-free makeup every single day.
The Unbothered Glance Liner
It glides across lids without a single tug. Confidence feels like knowing your liner stays put. It sets firmly within moments.
It handles marathon meetings with zero smudging in sight. Forget the bathroom mirror check-ins. It rests comfortably on the lash line.
It holds the line from your first coffee until late drinks. Freedom from carrying a touch-up kit. It stays crisp despite the busy clock.
It creates defined eyes that defy late-day fatigue. Beauty that works just as hard as you. It locks into place effortlessly.
The Daily Smudge
Simply Falls Short
Many professionals struggle with makeup that fades or migrates throughout a busy day, often leading to frequent, unwanted touch-ups during important meetings and calls.
Found control during long days without checking mirrors.
Felt calm knowing the pigment stayed exactly put.
Experienced a natural pump that lasted all evening.
*Based on self reported results from 442 customers who used Persona 24HR Waterproof Eyeliner Pencil consistently over a 3-month period.
Inside Reliable Daily Wear
Thoughtful ingredients for your busy morning routine.
Creamy Texture
Glides on easily for a smooth daily application.
Waterproof Formula
Keeps your look fresh from morning until midnight.
Sharpenable Core
Ensures a clean point for precise, confident lining.
Clean Ingredients
Kind to your skin throughout your long workday.
It’s truly effortless
Simplify your morning routine with complete confidence.
Apply
The creamy texture glides smoothly over your lids.
Define
Create soft lines or smoky looks that stay.
Forget
Your makeup stays perfectly set until the day ends.
As Seen On
Why Confidence Lasts
Skip the midday mirror checks. Our formula stays smudge-proof through your longest workdays without fading or flaking.
OURS
OTHERS
All-day wear
Waterproof finish
Tug-free glide
Versatile blending
Clean ingredients
Precision tip
Frequently Asked Questions
What makes this eyeliner special for long workdays?
How do I get the best results with my pencil?
Simply glide the pencil along your lash line for a clean look or smudge it quickly for something softer. It sets in seconds, ensuring your makeup stays fresh all day.
How do shipping and returns work?
We get your order to you quickly and reliably. If you need a return or exchange, our team makes the process straightforward so you are always happy with your choice.
Can this eyeliner stay put throughout a full day of work?
We formulate these with genuine care, focusing on purity. The ingredients are thoughtfully combined to work well together. It’s about feeling supported by good quality ingredients, not chemical guesswork.
What if I am not completely satisfied?
We stand behind everything we make. If you are not fully satisfied, please reach out to our support team. We are here to help you resolve any issues quickly and make sure you feel supported every step of the way.
Risk-Free Guarantee
We're so confident in the quality of our product that we offer a satisfaction guarantee. If you're not completely satisfied with your purchase, simply return the item within 30 days for a full refund.
Persona 24HR Waterproof Eyeliner Pencil